Communication in Social Media

Ficha de unidade curricular - Ano letivo 2017/2018

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

• Organize and plan personal work.
• Schedule the action steps taking into account the resources and time available.
• Intervenes in an efficient and organized manner.
• Works autonomously.
• Self-regulates your performance dealing with uncertainty.

Syllabus

• Guiding principles for the internship;
• Attitudes and principles of insertion in unknown contexts;
• The roles and functions of the trainee;
• Nature of institutions;
• Guidance for reporting.

Demonstration of the syllabus coherence with the UC intended learning outcomes

This internship lasts 5 weeks full-time, with a pedagogy of
School work. The monitoring of the work during the internship, and for the
The discussion of the report is done on a mentoring basis.
Each student is expected to:
(A) is assiduous and punctual, (b) participates in the preparatory discussion of the internship, (c) is prepared to
(D) carry out the work programmed by the company;
The internship report.
The evaluation parameters are given to the entity providing the Internship and presented to the students in the
Preparatory sessions of the internship.
Elements of assessment:
A) Presence b) Attendance c) Realization of the Internship Report d) Presentation of the Internship Report e)
Qualitative evaluation of the External Coordinator; f) Examination - review of the reformulated Internship Report

Teaching methodologies

Assessment Type Distribution assessment with final exam Assessment Components

Assessment methodologies and evidences

Exhibition classes
Elaboration of an internship report
Examination (only for recasting the report presented to the jury)

Bibliography

Bibliografia:

Ceia, Carlos (2008) Normas para apresentação de trabalhos científicos, Editorial Presença

Correia, João (1998).Algumas reflexões sobre a importância da formação universitária dos jornalistas. Acesso
em Junho de 2000.Disponível em:
http://www.bocc.ubi.pt/pag/correia­joao­formacao­universitaria­jornalistas.pdf

Dourado, Alcina e Nunes, Ricardo(2010).Regulamento de Estágios Curriculares – Curso de Comunicação
Social, Instituto Politécnico de Setúbal, Escola Superior de Educação, Setúbal

Fernandes, Luciana (2007).Da universidade às redacções : caminhos para um melhor ensino superior público
de jornalismo. Acesso em Novembro de 2007. Disponível em:
http://repositorium.sdum.uminho.pt/bitstream/1822/6426/3/MARINHO_2007_integracao_profissional.pdf

Mesquita, Mário e Ponte, Cristina (1997).Situação do Ensino e da Formação Profissional na área do Jornalismo.
Acesso em Novembro de 1998. Disponível em: http://www.bocc.ubi.pt/pag/_texto.php?html2=mesquita­marioponte­cristina­Cursos­Com1.html

Vercic, D., Verhoeven, P., & Zerfass, A. (2014). Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014 (Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014). Revista Internacional De Relaciones Publicas, 4(8), 5-26. Disponível em: http://www.cmgt.uni-leipzig.de/fileadmin/downloads/Publications/publication_pdf/2014-Vercic-Verhoeven-Zerfass-Key_issues_of_PR_of_Europe.pdf

Zerfass, A., & Oliveira, E. (2014). Estudo comparado do estado da comunicação estratégica em Portugal e na Europa European Communication Monitor 2013. In M. Martins & J. Veríssimo (Eds.). Comunicação Global, Cultura e Tecnologia (pp. 949-959). Lisbon: SOPCOM. Disponível em: http://revistas.ua.pt/index.php/sopcom/article/viewFile/4124/3794

Zerfass, A., Verhoeven, P., Moreno, A., Tench,R., & Verčič , D. (2016). European Communication Monitor 2016. Exploring trends in big data, stakeholder engagement and strategic communication. Results of a survey in 43 Countries. Brussels: EACD/EUPRERA, Quadriga Media Berlin. Disponível em: http://www.zerfass.de/ECM-WEBSITE/media/ECM2016-Results-ChartVersion.pdf